CTV Homescreen

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Teads Expands Global CTV Offering with Whale TV Partnership

Agreement brings Whale TV inventory to advertisers worldwide through Teads Ad Manager

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Teads and V Make Black Friday a HomeScreen Moment

The biggest Black Friday opportunity starts before Black Friday. Discover why.

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Teads Expands Premium CTV Access Through Strategic Partnership with TiVo Ads

New partnership combines TiVo Ads’ HomeScreen experiences with Teads’ AI-powered omnichannel activation and measurement capabilities.

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Connected TV advertising example showing a smart TV home screen with a Heineken ad, illustrating CTV campaign success stories and streaming platform placement.

From Reach to Results: Latest Success Stories for Connected TV Advertising

Connected TV advertising is delivering measurable results across the funnel. See how brands like Air France, Heineken, and…

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Connected TV advertising across screens with streaming TV interface and mobile video ad example

Video Advertising in 2026: A Media Buyer’s Guide

How media buyers should rethink video in 2026: connected TV, cross-screen measurement, attention metrics, and AI-driven creative.

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Caroline Hugonenc, Teads executive, featured in “From Fragmentation to Performance” article on omnichannel advertising and cross-screen media strategy.

From Fragmentation to Performance: How Omnichannel Advertising Delivers Incremental Reach and Attention

Learn how brands use omnichannel and CTV across screens to reconnect attention, expand incremental reach, and drive performance.

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The Power of the CTV Homescreen: Unlocking the Front Page of the Living Room in Taiwan

Taiwan is one of Asia’s most advanced Connected TV (CTV) markets, defined by high Smart TV penetration, strong…

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Connected TV Advertising: What It Is, How It Works, and Why It Matters

What is connected TV advertising and how does it work? Discover how CTV combines the impact of TV…

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Teads & Samsung partner to power next gen CTV in 7 APAC markets

Teads and Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across Select SEA markets, Hong Kong, and Taiwan.

Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan. Indonesia…

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Teads Partners with Google TV™ to Expand CTV HomeScreen Availability Globally

Teads HomeScreen Inventory Now Reaches Over 500M TV Devices

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What is the CTV HomeScreen Ad Unit?

Understanding the CTV HomeScreen Ad Unit CTV HomeScreen is the gateway to streaming content on Connected TV devices.…

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New Study: Teads’ CTV HomeScreen Drives Superior Attention and Brand Impact Across Premium Video Advertising

Findings Show HomeScreen Ads Outperform Traditional Skippable Formats, Achieving a 48% Attention Rate - Outpacing YouTube by 16%…

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