Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan.
Indonesia is included in the partnership but is not an exclusive reseller market.
[Singapore], [Feb 11] – Teads, the omnichannel outcomes platform, today announced a strategic partnership with Samsung Ads to deliver CTV Homescreen Display & Video Advertising solutions across Malaysia, Philippines, Thailand, Vietnam, Hong Kong, Taiwan and Indonesia.
Under the agreement, Teads will serve as the exclusive local reseller in Vietnam, Philippines, Thailand, Malaysia, Hong Kong, Taiwan for 2026–2027, while Indonesia will be included without exclusivity. Samsung Ads will also continue to manage the Singapore market independently. Samsung Ads’ high-impact CTV native ad formats are now available to advertisers across these markets, enabling brands to deliver captivating, brand-safe, and viewable experiences at scale.
Smart Targeting for High-Value, Affluent Audiences
Samsung Smart TVs have a dominant footprint across Southeast Asia, particularly among affluent, tech-savvy, and high-income households. The partnership with Samsung Ads allows Teads to serve the aforementioned market with smart targeting and campaign planning. Beyond dayparting, Samsung’s CTV offering provides insights and targeting based on television model & screen size, newly activated devices and internet service providers. These capabilities give brands unprecedented control and insights to tailor high-performance campaigns in premium home environments.
Formats Built for Impact
Samsung Ads CTV home screen advertising supports a rich variety of formats tailored to viewer behavior and screen technology, combining both video and display creatives.
Booking options via Teads include rotational placements for scalable reach or roadblocks with 100% Share of Voice for high-impact takeovers.
This partnership represents a powerful evolution of Teads’ omnichannel capabilities in APAC,” said Emmanuel Fischmeister, SVP Business Development, APAC. “By placing high-impact native ads directly on Samsung Smart TV home screens, we allow brands to show up in the new ‘front page of the living room,’ where discovery begins and decisions are made. This pre-content moment delivers a uniquely high-value window for brands to connect with consumers when their attention, interest and readiness to engage are at their strongest.”
“As the CTV landscape in Asia continues to expand, the Teads x Samsung partnership offers a future-ready, data-rich, and creative-first solution to capture consumer attention in the moments that matter.”
Alex Spurzem, Managing Director ANZ & Oceania, Samsung Ads said “Partnering with Teads across Southeast Asia markets as well as Hong Kong and Taiwan allows brands to tap into the strength of the Samsung Ads ecosystem with confidence and transparency. Together we are helping advertisers navigate a fast-evolving CTv landscape and look forward to working with brands to unlock a future-ready, data-rich and creative-first solution to capture consumer attention in the moments that matter.”
About Teads
Teads Holding Co. (“Teads”) (Nasdaq: TEAD) is the omnichannel outcomes platform for the Open Internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes for branding and performance objectives, Teads drives value with every media dollar by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. One of the most scaled advertising platforms on the open internet, Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1700 people in 30+ countries.
For more information, visit www.teads.com.
About Samsung Ads
Samsung Ads delivers Advanced TV advertising at scale on the world’s smartest connected audience platform. Our smart TV advertising solutions are built on a unique source of TV data from millions of Smart TVs
Samsung Ads provides the holistic view advertisers need, connecting linear, streaming, and gaming to help brands see the total advanced TV picture. Brands turn to our managed service and programmatic offerings to achieve incremental reach, complement linear TV campaigns, manage frequency, find difficult-to-reach audiences and most importantly, measure outcomes.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.