New data partnership powers direct, system-to-system audience activation within agency workflows
NEW YORK, June 2, 2026 — Teads, the omnichannel outcomes platform, today announced the integration of its Audience Planning API into Havas Media Network’s Converged.AI platform, enabling planners to activate audiences directly from Havas’ planning environment with speed, consistency, and control.
This marks Teads’ first agency integration for audience activation built on an agency platform and activated through Teads Ad Manager. The integration enables planners to define audiences natively within the platform, leveraging existing planning logic and data inputs, and push those exact audience definitions directly into Teads Ad Manager (TAM) for seamless activation.
“This integration strengthens Converged.AI’s ability to translate audience strategy into execution with precision and transparency,” said Jamie Seltzer, Global Chief Data & Technology Officer, Havas Media Network. “By combining Match.AI with Teads’ embedded Audience API, we activate audiences at scale and with confidence, freeing our teams to focus on more strategic tasks.”
“Our integration was always about setting the right foundation,” said Remi Cackel, Chief Product Officer of Enterprise Brands, Agencies & CTV at Teads. “By partnering with Havas and integrating directly into Converged.AI, we’re making audience activation seamless and consistent across all screens and increasing the addressable scale.”
Built for Confident Execution at Scale
This integration is designed to ensure that the audience defined in strategy is the audience that runs in market, while significantly reducing time to activation. By embedding Teads directly into Converged.AI, planners can activate audiences without manual rebuilds or downstream modification, preserving intent from planning through execution and accelerating the move from plan to market.
Audience definitions flow directly into activation with automatic taxonomy alignment. Powered by Match.AI, Havas Media Network’s pioneering audience-matching solution, the integration ensures audiences are matched and activated using the same definitions originally submitted by planners, with full transparency and consistency across execution.
Activation runs across Teads’ network of more than 10,000 premium global supply partners, reaching over 2.5 billion consumers worldwide. This enables planners to activate audiences across high-attention, lean-in editorial environments and lean-back connected TV experiences, through a single, unified workflow. Combined with a cookieless-by-default approach now powering the majority of targeted campaigns, this supports scalable, privacy-first activation without sacrificing precision or control.
Key benefits of this solution include:
- Streamlined workflow: one-step activation from Converged.AI into Teads Ad Manager eliminates manual rebuilds and reduces friction, allowing planners to move from strategy to execution faster.
- Consistency across channels: audience definitions are replicated exactly in TAM, ensuring the same audience executes consistently across mobile, desktop, and CTV without partner-by-partner interpretation drift.
- Maximized match rate and addressability: automatic taxonomy mapping and predictive signal expansion boost match rates and addressable reach within TAM, enabling scalable activation without reliance on third-party cookies.
The Converged.AI integration with Teads’ Audience API is now live across France, Germany, Italy, Spain, the UK, and the United States, with scope to activate further markets in the future.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to possible or assumed future results of our business, financial condition, results of operations, liquidity, plans and objectives. You can generally identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “guidance,” “outlook,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “foresee,” “potential” or “continue” or the negative of these terms or other similar expressions that concern our expectations, strategy, plans or intentions.
We have based these forward-looking statements largely on our current expectations and projections regarding future events and trends that we believe may affect our business, financial condition and results of operations. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties and other factors, including but not limited to: the risk that we may be unable to maintain or expand our strategic partnership with Google TV or other CTV partners; technical challenges related to integrating our advertising demand with CTV operating systems; the risk that advertisers may not adopt CTV HomeScreen formats at the rates we anticipate; the highly competitive nature of the CTV and streaming advertising market; and the other important risks described in the section entitled “Risk Factors” and elsewhere in the Annual Report on Form 10-K filed for the year ended December 31, 2024, and our Quarterly Reports on Form 10-Q filed for the quarters ended March 31, 2025, June 30, 2025, and September 30, 2025, filed with the Securities and Exchange Commission (the “SEC”), which are available on our website at https://investors.teads.com/ and on the SEC’s website at www.sec.gov.
Accordingly, you should not rely upon forward-looking statements as predictions of future events. We cannot assure you that the results, events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results, events or circumstances could differ materially from those projected in the forward-looking statements. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events. We do not assume any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
About Teads
Teads Holding Co. (“Teads”) (Nasdaq: TEAD) is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for branding and performance objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1700 people in 30+ countries.
For more information, visit www.teads.com.
About Havas Media Network
Havas Media Network is the media experience agency. Havas Media Network delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. Havas Media Network is part of Havas, one of the world’s largest integrated content, media and communications groups. Havas Media Network also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to specialists across 150 countries worldwide, with 73 Villages. Clients include BBC, Canal+, Credit Agricole, Dolce & Gabbana, EDF, Fidelity Investments, Grupo Carso, Hyundai, JDE, Kia, Leroy Merlin, Lidl, PNC Bank, Puma, Reckitt Benckiser, Red Bull, Sanofi, Shell, Telefonica, YUM Brands, among many others.
For more information, visit the website: https://havasmedianetwork.com/. Or follow Havas Media Network on LinkedIn @Havas Media Network or Instagram @havas_media_network.