Success Story

Client

Winning New Subscribers Beyond Social and Display for WeightWatchers

New users vs. display

+64%

New users vs. social

Lower CPV vs. display

3.5x

Lower CPV vs. social

Industry

Health

Business Type

Advertisers, Large Business

Outcomes

Leads/Sign-Ups

Region

EMEA

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Introduction

Inspiring healthy habits for real life is the mission of WeightWatchers (WW), a leading global company in scientifically proven weight loss and wellness programs.

The Challenge

With the rise of awareness and interest in health and fitness, the brand was looking for new ways to increase the reach of its media campaigns in France while generating highly qualified traffic and subscriptions outside of traditional channels, such as social and display.

The Solution

To hit on ambitious targets, WW and Teads split the campaign in two phases for maximum impact. Targeting strategy relied on precise interest categories such as business and finance, entertainment, health, and politics, combined with powerful creative assets to first identify quality audience pools. The campaign then built upon those audiences to retarget relevant and engaged users with dedicated promotion and subscription offers. In addition to generating qualified traffic, Teads’ contribution toward WW’s acquisition goals was crucial in generating profitable conversions.

In Our Clients' Words

"Teads is a key contributor in generating cost-effective qualified traffic, continuously feeding relevant and engaged audiences as well as going above and beyond in terms of new visitors each month. It is one thing to outperform usual channels, but Teads plays in another league when it comes to mid-funnel KPIs. In addition to engaged users, the platform is also boosting our acquisition results."

Audrey Guillot

Lead Acquisition and Performance Marketing, WeightWatchers