Success Story

Client

Sweet Success in Skincare: CTV Performance Gains Nearly 4x ROAS for bedrop

55K

Site visits in 30 days

Time on site

293%

ROAS (~4x vs. target)

+7%

Brand awareness

Industry

Health

Business Type

Advertisers, Small and Medium Business

Outcomes

Site Visits

Region

EMEA

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The Challenge

bedrop, a natural health and skincare brand specializing in bee-based products, sought to drive high-quality traffic and online sales in the German market. Having relied heavily on performance marketing, the brand aimed to test the power of CTV both in terms of branding and performance. The campaign objective was to achieve a return on ad spend (ROAS) of at least 80%, while also evaluating its impact on outcomes such as awareness and favorability.

The Solution

The brand deployed Teads’ CTV Performance solution to connect premium streaming exposure to site visits and sales. Prior to launch, bedrop’s creative assets were pre-tested using Neurons AI. This supported prioritizing the most effective visual elements, which Teads Studio then transformed into interactive experiences using branded skins and QR codes, creating a clear performance path from the TV screen to mobile.

The campaign used Teads Universal Pixel for cross‑device mapping, linking CTV exposure to web visits and conversions, even when users later moved outside the household Wi‑Fi.

A brand lift study with Cint was then conducted to measure the impact of the campaign on branding outcomes.

Preview on mobile

The Results

The campaign significantly outperformed all benchmarks, proving the effectiveness of CTV as a performance-driving channel with 55K site visits and ROAS that delivered almost 4x the initial target over a 30-day period. The Cint study proved lifts in brand awareness, favorability and purchase intent, enabling bedrop to gain performance while also brand-building.