Success Story

Client

Customer Acquisition at +38% ROAS for VitaMoment

+38%

ROAS

-37%

Customer acquisition cost

Conversion rate

Industry

Health

Business Size

Small and Medium Business

Outcomes

Incremental Sales Lift

Region

EMEA

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Introduction

VitaMoment is a German brand, specialized in high-quality dietary supplements. Beyond offering a broad portfolio of supplements, the brand invests heavily in education: podcasts, online courses, and articles designed to raise awareness around serious health issues. Its mission is to empower individuals with both knowledge and high-quality products.

The Challenge

The key objective was to scale business growth without losing the educational and trust-building dimension that defines the brand.

The Solution

VitaMoment found the ideal partner in Teads, leveraging native advertising in a premium environment to strike the ideal balance for the brand’s objective. It allowed VitaMoment to inform and inspire audiences, staying true to the mission of education, while simultaneously driving measurable performance.

To maximize efficiency, VitaMoment adopted Teads’ Target Cost per Action (tCPA) bidding mode. This automated optimization tool ensured spend was directed toward the users most likely to convert, balancing scale with cost control.

The Results

The performance improvements clearly demonstrate the impact of Teads’ advanced targeting and optimization capabilities, allowing VitaMoment to increase their ad spend by 310% while doubling the conversion rate.

In Our Clients' Words

"We are extremely happy with the results of our campaign and truly value the close collaboration with the Teads account management team. Their guidance made it easy for us to implement tCPA successfully and achieve such strong outcomes. Teads has proven to be a truly valuable partner in driving both efficiency and growth for our brand."

Amon Garrasi

Native Media Buyer, Vitamoment