Success Story

Client

15% Increase in Leads vs. Other Channels for Holaluz

+15%

Leads vs. other channels

Total leads

Industry

Energy

Business Type

Advertisers, Small and Medium Business

Outcomes

Leads/Sign-Ups

Region

EMEA

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Introduction

Holaluz is a brand that belongs to Clidom Energy SL – a technology company dedicated to the commercialization of 100% renewable energy and gas. Its goal is to connect people to green energy and achieve a fully sustainable world.

The Challenge

Holaluz was looking for new channels to reach audiences that are interested in receiving information about its services, through phone lead generation.

The Solution

Holaluz used Teads within its media strategy to reach new and relevant audiences on the open internet. The campaign led to a landing page where users could learn about the benefits of using 100% renewable energy, and leave their phone number to receive more information. Continuous optimization and A/B testing of headlines and images allowed the brand to obtain an effective cost per acquisition.

The results not only exceeded Holaluz’s expectations, but positioned Teads as one of the top platforms for lead acquisition in the brand’s media mix.

In Our Clients' Words

"Teads has been great in helping us scale our volume of leads at a much better cost than expected. Its platform is an important part of our marketing mix and, whenever we can, we increase our investment in light of the good results these campaigns bring us."

Pablo A. Gil Balseiro

Senior Digital Investment Manager, Holaluz