Success Story

Client

From New Site Visits to Online Cart Value for Tikamoon

Dwell time per session vs. display platforms

+19%

Average cart value vs. display platforms

+27%

ROAS

Industry

Retail

Business Type

Advertisers, Small and Medium Business

Outcomes

Incremental Sales Lift, Site Visits

Region

EMEA

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Introduction

Tikamoon is an iconic digital-first brand from France that combines passion and oneness to offer its customers durable, quality furniture since 2008.

The Challenge

Having quickly become an e-commerce leader in France, Tikamoon aimed to strengthen its market position in Europe. To achieve this goal, the brand sought to make itself known to new audiences across the region, turning discovery and site visits into decisive add-to-cart action.

The Solution

Tikamoon used a combination of Teads’ native ad experiences, including Standard and Clip – a short-video format with engagement-focused elements – to help spark user action.

Looking to gain incremental engaged audiences, the brand implemented the Teads pixel to exclude audiences already familiar with the brand and target only new visitors. After identifying the audience more likely to engage, the campaign focused on a retargeting strategy via intelligent automated bid strategies that delivered the ultimate add-to-cart moment.

In Our Clients' Words

"The combination of Teads’ premium network, its engaging native formats, and the understanding of users’ real interests made it possible to generate highly qualified traffic to our website. Thanks to our close collaboration – optimizing the creatives, titles, and the landing page – we quickly achieved our objectives and therefore decided to expand our retargeting campaigns to other European markets."

Acquisition Team

Tikamoon