Success Story

Client

Teads’ Dynamic Product Ads Boost Site Visit Quality and Engagement for Pappas

+245%

CTR vs. benchmark

-115%

CPC vs. target

+45%

Session duration vs. social

-31%

Bounce rate vs. social

Industry

Automotive

Business Type

Advertisers, Large Business

Outcomes

Site Visits

Region

EMEA

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The Challenge

Pappas, one of Austria’s leading automotive retailers, wanted to understand whether advertising in premium open-internet environments could help the brand generate more efficient and higher-quality site visits compared to its traditional social platforms.

Rather than focus on lead volume, the objective was to benchmark the efficiency and engagement of open internet placements. The campaign piloted Teads’ Dynamic Product Ads (DPA) – a format traditionally used by tech brands – as automotive’s first scalable solution for driving relevant traffic to live vehicle inventory.

The Solution

Teads provided a seamless product innovation tailored specifically for Pappas with no manual creative work required. The system pulled directly from Pappas’ live vehicle catalogue through automated feed input, dynamically generating ads that reflected real-time pricing, availability, and specifications.

A clearly defined CPC target kept investment tightly controlled, while deeper on-site engagement indicators, such as longer sessions and more frequent high-intent actions like contact and service requests, demonstrated that the open internet setup was not only efficient, but also capable of driving users who were genuinely interested in Pappas’ inventory.

Preview on mobile

The Results

The campaign proved DPA’s power at scale: 2.35M impressions powered a 245% CTR lift vs. benchmark and CPC 115% below target, confirming the format drives efficiency without compromise. Traffic quality was achieved with 45% longer sessions compared to social, as users actively explored Pappas’ live inventory.