Success Story

Client

Driving 2,000 Leads in One Month for Skoda’s New Car Launch

Leads in 1 month

-14%

CPC vs. benchmark

-69%

Average CPL vs. paid search benchmark

Industry

Automotive

Business Size

Large Business

Outcomes

Leads/Sign-Ups

Region

EMEA

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The Challenge

Skoda turned a key product moment into a lead-generation success with the launch of the Elroq 4×4 in Austria. In partnership with Porsche Media & Creative (PMC) and Teads, the automotive brand activated a lead generation campaign for the new all‑wheel‑drive model.

The Solution

Skoda chose a single, focused creative that announced the new Elroq 4×4 and spotlighted its all-terrain capabilities, reinforcing a message of power, traction, and adventure.

Complementing the creative message was a sophisticated optimization engine. Skoda activated Teads’ Performance Feed solution, a solution designed to continuously fine-tune and maximize conversions within a predefined budget, allowing the system to automatically allocate spend toward the most conversion-ready users and contexts.

The Results

Over one month, the campaign delivered a strong volume of site traffic. From there, users moved through a carefully instrumented funnel where multiple lead events were tracked: “View Content” for upper-intent engagement, “Complete Registration” for more committed actions, as well as “Book Test Drive” to capture the highest-intent signals. This resulted in a total of 2K leads across all tracked actions.