Success Story

Client

Quality Site Visits, Online Actions, and Real-World Store Visits for Men’s Wearhouse

+41K

Site visits via CTV & OLC

2m17s

Time on site from CTV

+8K

Add-to-carts

+50K

Store visits

Industry

Retail

Business Size

Large Business

Outcomes

Foot Traffic, Site Visits

Region

AMERICAS

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The Challenge

Men’s Wearhouse sought to transform brand awareness into meaningful site visits and shift customer perception during key shopping moments: the fall wedding season and holiday gifting. The goal was to position the brand as modern and aspirational through the message “Dress Well, Do Anything,” while also driving measurable customer actions.

The Solution

Teads’ use of QR-enabled CTV ads turned passive viewership into active engagement, driving quality visits to the Men’s Wearhouse site and encouraging deeper exploration. Through the Teads Pixel, it was possible to track user behavior post-exposure, optimizing toward indicators like video completion and click-through rates in real time.
Layering in branded inRead video and OLV retargeting extended the campaign message across screens and guide consumers further down the funnel. The result was a campaign that not only built awareness and shifted perception, but also sparked action such as add-to-carts, and real-world store visits.

CTV with QR Codes

Custom QR-enabled ads ran across premium TV environments. Viewers could scan the QR to land on the Men’s Wearhouse site, with engagement tracked via the Teads Universal Pixel.