Success Story

Client

Wella Clairol ColorStrong Drives Awareness Through Shoppable Innovation

22M

Impressions

+70%

Attention (APM) vs. benchmark

+4.9%

Brand awareness (4x benchmark)

+2%

Brand consideration and purchase intent

Industry

Retail

Business Type

Advertisers, Large Business

Outcomes

Awareness, Consideration

Region

AMERICAS

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The Challenge

Wella set out to reintroduce Clairol to a new generation of beauty consumers by transforming traditional hair color discovery into an interactive digital experience. The goal was to reignite brand relevance and drive measurable outcomes across awareness, engagement, and conversion—all while maintaining the accessibility and authenticity that define Clairol.

The Solution

Wella partnered with Teads and Digitas to launch ColorStrong, an omnichannel campaign leveraging Teads Studio’s created custom video, display, and Augmented Reality (AR) formats to transform passive viewing into interactive discovery.

Preview on mobile

The Results

Through InRead placements across premium editorial environments and attention-led optimization, the campaign connected storytelling and commerce to drive measurable performance across every screen.