Success Story

Client

Exceptional Growth in Paid Subscriptions for Lifesum

+130%

Installs during peak period

+136%

Subscriptions during peak period

11%

Install-to-app paid subscription rate

Industry

Health

Business Type

Advertisers, Small and Medium Business

Outcomes

Downloads

Region

EMEA

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Introduction

Lifesum is a global nutrition app that inspires, empowers, and guides people to reach their health goals for an improved everyday life. With more than 50 million users worldwide, the app is affordable, personalized, and acts as a nutritional guide in your pocket.

The Challenge

Lifesum chose Teads as its open internet partner to actively reach and acquire qualified users across Europe and North America. The brand’s main objective for a successful campaign was to drive brand consideration and activation, from clicks and installs to subscription purchases.

The Solution

The campaign promoted articles on topics such as the benefits of diet plans, while testing different creative variations to see which worked best in each market. Doing so, Lifesum educated audiences on the capabilities of the app prior to download, resulting in engaged and energized users who were far more likely to opt into the app’s paid premium service.
To ultimately increase its community of loyal app users, Lifesum leveraged Teads’ bid automation tool – keeping Lifesum’s campaigns profitable by maximizing efficiency and conversions at the defined target CPA.

In Our Clients' Words

"Bid automation was an excellent way to ensure our campaigns delivered our paid subscription goal while making the most out of the CPA we specified. Solutions like these show that Teads’ ability to drive performance is as promising as its team of excellent account management and dedication."

Manjusha Thomas

Head of Performance Marketing, Lifesum