Success Story

Client

Omnichannel Activation Amplifies Awareness and Consideration for Listerine

+8 pts

Brand attribution vs. control

+27 pts

Interest in ad vs. control

+23 pts

Purchase intent vs. control

+25 pts

Consideration vs. control

Industry

Health

Business Size

Large Business

Outcomes

Awareness, Consideration

Region

EMEA

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The Challenge

Increase brand awareness and consideration for Listerine by activating additional exposure across premium digital environments.

The Solution

Kenvue partnered with Teads to launch an omnichannel campaign across InRead and CTV placements, leveraging optimized creatives based on Neurons AI pre-test to enhance effectiveness. By combining premium placements with cookieless targeting and 3rd party measurement, the campaign ensured relevant reach and measurable, cross-device impact that aligned with the brand’s objectives.

The Results

The omnichannel campaign delivered significant brand uplifts across every key metrics, driving an overall aided ad recall of 47% that was 11 points above Happydemics’ FMCG benchmark. Consideration and purchase intent lifts proved the brand resonated with those exposed to the campaign. CTV proved to be a particularly powerful driver, delivering a 42% lift in attribution to the Listerine brand. These strong outcomes underscored the effectiveness of combining an omnichannel strategy with AI-driven creative optimization.