Success Story

Client

Omnichannel Approach Delivers Incremental Sales Lift for IONIQ Skincare

+38.5%

CTR from retargeting

-16.3%

CPC from retargeting

+6%

Incremental sales lift

Industry

Retail

Business Size

Small and Medium Business

Outcomes

Incremental Sales Lift

Region

EMEA

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The Challenge

IONIQ Skincare wanted to understand how combining upper-funnel brand engagement with lower-funnel activations could drive measurable sales growth for its flagship product, the IONIQ One Sprayer. IONIQ and GGK MullenLowe partnered with Teads to deploy an omnichannel strategy that used CTV and InRead placements – testing if this combination could enhance audience quality and overall funnel efficiency toward incremental sales.

The Solution

In collaboration with GGK MullenLowe and Teads, IONIQ delivered a cohesive message across screens. The campaign leveraged Teads’ CTV HomeScreen placement, where audiences in lean-back moments would be immediately exposed to the innovative IONIQ One Sprayer – with the brand becoming top of mind in the process.

Teads then retargeted both exposed and non-exposed users with aligned display creatives, creating a controlled A/B test. This approach isolated the impact of upper-funnel exposure on mid- and lower-funnel metrics, while consistent creative messaging though shoppable carousel and interactive ads and ensured a seamless brand journey.

Preview on mobile

The Results

The post-campaign analysis conducted by GGK MullenLowe revealed a strong uplift in engagement within the retargeting phase, with CTR rising by 38% and CPC decreasing by 16% among audiences previously exposed on CTV. On-site behavior further validated the quality of traffic, as bounce rates and engagement rates improved significantly. Beyond digital engagement, conversion and store activity data showed a 6% revenue increase and a higher average order value, indicating how combining Teads’ CTV and InRead can effectively bridge brand building and tangible business growth.

In Our Clients' Words

"This test campaign with GGK and Teads showed that CTV can significantly improve user quality in the funnel. We saw higher engagement, lower bounce rates, and uplift in revenue. There’s strong potential in combining branding and performance, especially at greater scale."

Christina Reichle

Senior Brand & Content Lead