CTV Performance Sparks App Registrations for Finanzguru

The Solution

To fuel its next stage of growth, Finanzguru partnered with Teads and launched a CTV Performance campaign – enabling the brand to not only gain exposure but track actions such as site visits and registrations. The strategy centered on users aged 25-40 with genuine financial interest and who were primed to benefit from the app’s holistic money-management features. Instead of pushing users directly to the app store, Finanzguru guided viewers to a dedicated landing page where they could clearly understand the product’s benefits. Three tailored creatives were deployed across the campaign and were continuously optimized toward registrations, while performance was assessed through bounce rate, session duration, registration volume – and ultimately, customer lifetime value.