Success Story

Client

Full-Funnel Strategy Delivers Better Awareness and Site Visits for Nexi

+16%

CTR vs. benchmark

-35%

CPS vs. benchmark

+39%

Ad recall vs. control

+10%

Purchase intent vs. control

Industry

Finance

Business Type

Advertisers, Large Business

Outcomes

Awareness, Site Visits

Region

EMEA

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Introduction

Nexi is a leading European PayTech company that provides digital payment solutions for consumers, merchants, and financial institutions.

The Challenge

The campaign objective was to increase awareness of its products, XPAY and POS, while also driving high-quality visits to its website. To do this, Nexi partnered with Teads – enabling a full-funnel strategy that turned impactful exposure into high-quality site sessions.

The Solution

The strategy combined brand-building and traffic-driving tactics, first delivering the campaign to intended audiences across InRead placements to gain exposure. Those audiences were then seamlessly retargeted within the feed to drive quality site traffic.

A Brand Lift study conducted by Kantar confirmed a positive and direct correlation between the increase in awareness and its impact down the funnel.