Success Story

Client

Scaling Leads At Efficient Cost for Enpal

-50%

CPA vs. target

5Hrs

Per week saved of manual optimization

Industry

Energy

Business Type

Advertisers, Small and Medium Business

Outcomes

Leads/Sign-Ups

Region

EMEA

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Introduction

Enpal is a Berlin-based startup operating in the solar industry. With the aim to fight climate change, its founders realized that not everyone had the financial means to switch from fossil fuels to renewable energy sources. To address this issue, the German company found a solution with renting solar systems to homeowners.

The Challenge

Looking to attain leads for its solar energy rental products, Enpal leveraged Teads’ partnerships with leading publishers in Germany, and the platform’s AI-based technology to optimize those conversions.

The Solution

Enpal deployed Teads’ bid automation tool to automatically optimize the campaign toward its lead target. With time saved from manual optimization work, the brand focused on high quality advertorial content and engaging landing pages that provided short quizzes to lead down its marketing funnel and qualify prospects. The combination of bid automation and dynamic creative significantly enhanced campaign performance – and enabled Enpal to convert a high volume of quality leads from the open internet.

In Our Clients' Words

"We are very pleased with the outcome of our partnership. The customer-centric approach of Teads’ platform and the ever-evolving technology it offers are key attributes to our campaign’s success. We look forward to realizing many more successful campaigns on the open internet with Teads as our trusted partner."

Alina Bart

Director, Marketing & Growth, Enpal