Success Story

Client

Omnichannel Strategy Raises Awareness for Centrum

CTR vs. LG benchmark

1.9x

VCR vs. LG benchmark

>80%

Display viewability

>75%

Video VTR

Industry

Health

Business Size

Large Business

Outcomes

Awareness

Region

EMEA

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The Challenge

Centrum, a leading multivitamin and mineral brand from Haleon, partnered with Teads to drive awareness and engagement in Poland. The campaign promoted the men’s and women’s product lines under the empowering message, “Bet on yourself.” The objective was to reach health-conscious consumers through premium environments and high-impact creative.

The Solution

Teads ran an omnichannel campaign anchored by its exclusive CTV HomeScreen partnership with LG. Teads Studio optimized creatives for Centrum’s men’s and women’s products, tailoring messaging for each audience. The mix of video and display delivered strong visibility, engagement, and above-benchmark results.

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