Success Story

Client

Using Cross-Screen Attention to Strengthen Awareness and Consideration for BPER

+326%

Attention (APM) vs. benchmark

+11pts

Ad recall vs. control

+18pts

Attribution vs. control

+4pts

Consideration vs. control

Industry

Finance

Business Type

Advertisers, Large Business

Outcomes

Awareness, Consideration

Region

EMEA

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The Challenge

BPER aimed to strengthen awareness and consideration of its core digital services
during the highly competitive Q4 ’25 period, in partnership with Webranking. The
campaign leveraged Teads’ omnichannel platform across CTV and web to turn
multi-screen exposure into meaningful engagement.

The Solution

Used AI-driven predictive testing to refine existing assets, then adapted creatives
for video and display into CTV and inRead placements through an Atelier session.
The creative featured an Italian footballer as a testimonial, delivering an impactful
and consistent message across screens.

Lumen confirmed standout attention from the campaign while a Brand Pulse
through Happydemics proved double-digital growth across key metrics.

The Results

Creative optimization and a strong testimonial drove a CTR for CTV that far
exceeded market benchmarks, while an omnichannel Brand Pulse in partnership
with Happydemics proved double-digit growth across key metrics. The study
highlighted extraordinary brand attribution, ranking in the top decile for CTV and
top quintile for inRead placements.