Success Story

Client

Omnichannel Lift: Elevating Favorability and Consideration for Corsica as Top Destination

+17%

Ad recall vs. control

+9%

Favorability vs. control

+26%

Consideration vs. control

Industry

Travel

Business Size

Large Business

Outcomes

Consideration, Favorability

Region

EMEA

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The Challenge

Atout France, France’s national tourism development agency, partnered with Teads to position Corsica as a must-visit destination. The campaign aimed to reach high-value French segments – millennials, active seniors, and outdoor sports enthusiasts – using striking video creative to boost awareness, favorability, and consideration.

The Solution

To support the deployment of the campaign, Atout France selected Publicis Media International as its media agency partner. Teads provided end-to-end support, from strategic planning to creative execution via a dedicated Studio workshop that produced tailored 30-second video assets for each audience. The activation rolled out nationwide across premium CTV and InRead placements, unified by an omnichannel approach for consistent messaging and exposure across screens. A Brand Lift Study through Cint measured omnichannel impact, delivering strong lifts in ad recall, favorability, and consideration. This demonstrated the value of leveraging multiple premium formats in one activation.