Success Story

Client

Teads CTV HomeScreen Campaign Elevates Air France Brand Image in U.S.

+22%

Intention to recommend Air France

+31%

Perception of quality services

+24%

Perception of safety

+9%

Brand trust

Industry

Travel

Business Type

Advertisers, Large Business

Outcomes

Awareness

Region

AMERICAS

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The Challenge

Air France embarked on an initiative to strengthen brand awareness and trust among U.S. consumers. The airline launched an exclusive CTV HomeScreen campaign designed to drive premium reach and awareness. The campaign targeted high-value audiences, making Air France the first brand seen by users as they powered on their devices.

The Solution

Teads’ solution allowed brands to reach audiences at scale by integrating ads directly within the operating systems of smart TVs, prominently displaying them on the home screen. This prime placement guaranteed high visibility and engagement from the start, creating a natural touchpoint for viewers as they explore content. To validate the campaign’s impact, Teads collaborated with Cint/Lucid to conduct a comprehensive Brand Lift study.

In Our Clients' Words

"This approach to media innovation is crucial for Air France, as we are eager to explore new advertising strategies that help optimize positive impact on the brand."

Catherine Masson

Head of Media, Air France