Success Story

Client

Best Engagement and Conversion-to-Orders for DS-4 Launch

7.73%

Engagemente rate (best in class)

-11%

CPL vs. other platforms (contact form)

-19.4%

CPA vs. other platforms (car order)

+10%

Sales conversions vs. Facebook

Industry

Automotive

Business Type

Advertisers, Large Business

Outcomes

Consideration, Online Conversions

Region

APAC

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The Challenge

DS Automobiles sought a ‘high fashion’ feel for its DS-4 campaign launch in Israel. Alongside other channels and platforms, the Lubinski Group tasked Teads to build up its presence in a new market, typically traditional in its choice of vehicles. With a need to drive exposure and gain consideration, the brand sought to introduce the luxurious details and technology of the DS-4 to the market.

The Solution

Teads built a custom experience that stretched the digital canvas, delivering a full-screen format with multiple interactive elements – providing a path to several engagement touchpoints. Audiences were able to swipe multiple cards to learn more about the car’s features, and then view a 15-second showcase video. In addition, users who tapped on the creative would be redirected to the DS landing page, driving conversions toward orders.

The Results

Creative to Engage

Interactive campaign elements prompted excitement among audiences to discover more about the DS-4 model, evidenced by the remarkable 7.73% engagement rate and ability to drive the best conversions-to-orders vs. other channels.

Video Interaction

Users learning more about the car model helped deliver stronger video engagement. Not only were 89% of video views unmuted by the viewer, but the campaign achieved a 62% video completion rate.

Open Internet Audiences

The most engaged audiences had three brand interactions - swiping, video views, and click-through – in one customized experience.

In Our Clients' Words

"With these new, custom experiences, the engagement rate of 7.73% significantly exceeded our expectations and drove the best conversions-to-orders vs. all other channels."

Maor Kagan

Head Of Digital Marketing, Lubinski Group