Success Story

Client

Reaching the German Spring Booker by Facilitating Site Visits for Atout France

3.3M

Impressions

11K

Clicks in one month

-75%

CPC vs. max target

Industry

Travel

Business Type

Advertisers, Large Business

Outcomes

Site Visits

Region

EMEA

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Introduction

To capture the attention of German travelers during the spring booking window, Atout France aimed to position Corsica as a premier summer destination.

The Challenge

In partnership with Publicis Media International, the campaign focused on reaching highly relevant travel audiences with a strong propensity to consider France for their next holiday. By leveraging precise targeting and premium environments, the campaign successfully connected Corsica with the right audience at the right moment, reinforcing the destination’s appeal among potential travelers and maximizing visibility in front of Atout France’s key target segments.

The Solution

In collaboration with Publicis Media International, Teads deployed a strategic campaign utilizing both video and display formats. The executions were delivered through the premium inRead placement, directly within editorial text of high-tier publisher websites where consumer attention is highest.

To maximize relevance, the campaign engaged strategic audience segments, including families and adults aged 30 to 65 with dual incomes and no kids. Teads implemented advanced contextual and behavioral data targeting to reach users actively reading about art de vivre, gastronomy, wine tourism, historical heritage, and hiking. This precise audience strategy ensured that the creative assets were delivered to intentional consumers at optimal moments.

In Our Clients' Words

"Among all partners, Teads delivered some of the most impressive results in facilitating site visits. The combination of premium environments, effective targeting, and smart optimization helped us beat our CPC target and other benchmarks that made Teads stand out."

Ghalia El Hafidi Berrada

International Account Manager, Publicis