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Video Advertising in 2026: A Media Buyer’s Guide

How media buyers should rethink video in 2026: connected TV, cross-screen measurement, attention metrics, and AI-driven creative.

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AI Is Changing Product Marketing. Judgment Still Decides

AI is transforming product marketing — but people still decide what matters.

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Caroline Hugonenc, Teads executive, featured in “From Fragmentation to Performance” article on omnichannel advertising and cross-screen media strategy.

From Fragmentation to Performance: How Omnichannel Advertising Delivers Incremental Reach and Attention

Learn how brands use omnichannel and CTV across screens to reconnect attention, expand incremental reach, and drive performance.

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The Power of the CTV Homescreen: Unlocking the Front Page of the Living Room in Taiwan

Taiwan is one of Asia’s most advanced Connected TV (CTV) markets, defined by high Smart TV penetration, strong…

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Connected TV Advertising: What It Is, How It Works, and Why It Matters

What is connected TV advertising and how does it work? Discover how CTV combines the impact of TV…

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Laura Neely Lanio Hilton Audiences Marketing

Talks With Teads | Meeting Travelers in the Moment: Hilton on Local Relevance and Authentic Discovery

Filmed at the Georgia Aquarium in tandem with From Day One Marketing Summit programming, this Talks With Teads…

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The Power of the CTV Homescreen: Key Takeaways from Hong Kong’s Living Room Shift

With near-universal Smart TV adoption and strong streaming penetration, the living room has become the most valuable environment…

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Talks With Teads | Cutting Through the Noise: Sprite’s Playbook for Culture, Sports, and AI

During this Talks With Teads conversation at the Georgia Aquarium, Teads CMO Dani Cushion sits down with Jarreau…

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Talks With Teads | Building Loyalty in the Age of AI and complex Buying Committees with SAP

In this Talks With Teads conversation at the Georgia Aquarium (filmed alongside the From Day One Marketing Summit),…

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TNT Sports

Talks With Teads | Winning Attention in the Era of Infinite Content with TNT Sports

In this Talks With Teads conversation at the Georgia Aquarium, Dani Cushion, CMO at Teads, sits down with…

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Teads & Samsung partner to power next gen CTV in 7 APAC markets

Teads and Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across Select SEA markets, Hong Kong, and Taiwan.

Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan. Indonesia…

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Promotional graphic reading “2026 CTV Landscape: Trends, Challenges, and Opportunities,” showing a smart TV screen with streaming apps and a banner that says “Set Your Goals,” alongside a TV remote on a purple background.

CTV Advertising in 2026: Trends, Challenges, and Opportunities

Connected TV advertising spend will hit $37.95 billion in 2026. Discover key CTV trends, challenges, and opportunities for…

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