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Unlocking the Power of Attention in Global Ad Campaigns
The ad industry is increasingly viewing attention as a crucial driver of campaign effectiveness. With attention metrics gaining…
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Teads Tracks: How AI will dominate the Holiday Season
The Interesting Role AI Will Play For Technology Advertisers This Holiday Season AI is taking the tech world…
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UK Politics vs Football: How Brands Can Connect with Audiences Around Cultural Moments
In the build up to Men's Euro's England vs Spain football game, content consumed about Gareth Southgate was…
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Advanced Cookieless Strategies for Publishers from Dow Jones
Advanced Cookieless Strategies for Publishers: Navigating the First-Party Data Shift Written by Kedar Prabhu, VP of Product Management,…
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Getting Ready for the Biggest Moments in Media in 2024
There are two enormous moments happening in digital media in 2024, and they both happen to coincide. From…
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Key Insights and Innovations: Highlights from CES 2024
CES again was the largest stage, raising the curtain on discussion around innovation and sparking the tone for…
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The Unraveling Tapestry: Navigating the Future of TV Advertising
Perspectives from the Future Of TV Advertising Event —- London 5-6th December 2023 Television, once the undisputed monarch…
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Insights on Media Strategy: Neala Brown Discusses Innovative Measurement on ‘Blood, Sweat & CPMs’ Podcast
In the latest installment of Freestar's "Blood, Sweat & CPMs" podcast, Neala Brown, Senior Vice President of Strategy…
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The CTV Publisher’s Guide to Monetization: Mastering the Programmatic Game with SSPs
With the buzz around Connected TV (CTV) growing louder, publishers are keen on broadening their horizons. But here’s…
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Attracting and Retaining High-Attention Audiences in Premium and Contextually Relevant Environments
From web articles to streaming and CTV, excelling in the digital media realm goes beyond mere content creation.…
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Elevating E-Commerce Advertising: Teads’ Contextual Strategy for Reaching Receptive Audiences
While Google's choice to phase out third-party cookies might seem like the end of an era, it's important…
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AI-Powered Transformation: IBM CMO, Jonathan Adashek, Explores the Future of Marketing and Tennis
What do marketing and tennis have in common? They’re both being transformed by new AI technology according…
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