Byline
Ricerca & Filtra
Cannes Lions 2026: The Connected Path to Growth
Cannes Lions 2026 offered a fresh answer to one of marketing’s hardest questions.
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The Importance of Brand Building to Drive Growth
Clicks are easy to measure, but are they telling the full story?
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Search, Summaries & Storytelling: Full Funnel Impact in the AI Era
Explore the shift to AI-driven synthesis and how brands must adapt to win both bots and buyers.
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Google Killed the Sandbox — The Open Internet is Next
Our VP, Product explains how Google’s retreat from Privacy Sandbox signals a deeper shift that puts the open…
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Why SPO Is Becoming the Backbone of Accountability Across the Open Internet
SPO is quietly transforming the digital supply chain, and the industry is beginning to feel its impact.
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Why the Best Sales Strategy Makes the Most Compelling Thriller Writer
An honest look at the realities of driving success as a woman in Ad Tech, where strategic action…
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How publishers can survive the AI search shift
Artificial intelligence is transforming how people discover information online. Search is moving away from traditional lists of links…
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What It’s Really Like to Be a Woman in Tech
An honest look at the realities of being a woman in tech, where courage, allyship, and everyday actions…
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Unlocking the Power of Attention in Global Ad Campaigns
The ad industry is increasingly viewing attention as a crucial driver of campaign effectiveness. With attention metrics gaining…
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Teads Tracks: How AI will dominate the Holiday Season
The Interesting Role AI Will Play For Technology Advertisers This Holiday Season AI is taking the tech world…
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UK Politics vs Football: How Brands Can Connect with Audiences Around Cultural Moments
In the build up to Men's Euro's England vs Spain football game, content consumed about Gareth Southgate was…
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Advanced Cookieless Strategies for Publishers from Dow Jones
Advanced Cookieless Strategies for Publishers: Navigating the First-Party Data Shift Written by Kedar Prabhu, VP of Product Management,…
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