Teads has partnered with myTV SUPER to unlock one of Hong Kong’s most valuable CTV touchpoints: the Homescreen on set-top box devices. This collaboration gives advertisers access to an environment built for high attention, positioned right at the start of the viewing journey.
myTV SUPER, operated by TVB, is Hong Kong’s leading OTT and connected TV platform with 2.7 million monthly active users. With strong household penetration and a high-income user base, it offers brands a rare combination of scale, quality, and co-viewing engagement in a premium home setting.
Through this partnership, Teads will serve as the exclusive reseller of the Homescreen Canvas placement across both display and video formats. The platform’s in-stream video inventory will also be available through Teads on a non-exclusive basis, creating additional opportunities for advertisers to activate premium full-screen CTV campaigns.
The Homescreen is a high-value, high-frequency opportunity for advertisers. It is the first interface viewers see before selecting content, giving brands a moment of attention that is undistracted and intentional. With Teads creative capabilities and its omnichannel distribution platform, advertisers can now deliver tailored, high-impact storytelling across CTV screens in Hong Kong.
Benjamin Li, controller of marketing and product development at TVB and myTV SUPER, sees the collaboration as a win for both advertisers and audiences:
“This partnership with Teads will create synergies to connect premium brands to premium audiences. We look forward to delivering elevated value through this collaboration.”
For Teads, the partnership marks a key expansion in APAC and supports the company’s strategy of offering premium omnichannel inventory and distinctive premium touchpoints across the open web.
Sam Pattison, managing director at Teads APAC, highlighted the creative potential:
“We see the Homescreen as one of the best opportunities to engage premium audiences with best-in-class creative executions. This partnership combines Teads creative expertise with the power and scale of myTV SUPER.”
Simon Klein, SVP of commercial strategy for CTV at Teads, emphasized the strategic importance:
“Partnering with myTV SUPER, one of Asia’s most successful local OTT platforms with over ten million registered users, is a major step in expanding Teads premium CTV footprint. By exclusively monetizing their Homescreen inventory, we are giving brands access to the most powerful entry point of the TV experience.”
As CTV adoption accelerates across Asia, this partnership creates new opportunities for advertisers to connect with viewers during moments of real attention. These are the moments when screens are large, distractions are low and storytelling has the greatest impact.
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