With the buzz around Connected TV (CTV) growing louder, publishers are keen on broadening their horizons. But here’s the catch – CTV’s explosive growth has come with its own set of challenges. Fragmented markets, unique platform standards, and content delivery inconsistencies are a few. The antidote? Supply Side Platforms (SSPs). Here’s a breakdown of why SSPs are making waves in the CTV sea and how they’re aiding publishers.
Fragmentation in CTV? Not with SSPs.
The CTV realm is vast and varied, and not all platforms are created equal. Each has its own set of standards, content categorization techniques, and delivery algorithms. Navigating this can be a maze, but SSPs act as a lighthouse for publishers. They bridge the gap, offering a unified approach that ensures efficient content categorization and delivery.
Key takeaway: An SSP can be the one-stop-shop solution for publishers looking to reach audiences across various CTV platforms seamlessly.
SSPs: The Guardians Against Ad Fraud
Ad fraud is an unsavory reality in the digital world, and CTV isn’t exempt. SSPs step in as gatekeepers, ensuring bids are genuine and content remains top-notch. They filter out the noise, ensuring only the best gets through.
Key takeaway: A good SSP is like an insurance policy against fraudulent bids, ensuring your content gets the quality it deserves.
Making Selling Simple
Monetizing CTV content is more than just throwing it out into the wild. It’s about strategically placing it where it’s most valued. SSPs simplify this process, enhancing inventory visibility and optimizing pricing. They’re the middlemen publishers didn’t know they needed.
Key takeaway: With SSPs, publishers are better equipped to position their inventory for maximum profitability.
Vetting Bidders: Ensuring the Cream Rises to the Top
SSPs ensure that it’s not about quantity but quality. They meticulously vet bidders, making sure publishers access only the best, maximizing revenue opportunities.
Key takeaway: SSPs prioritize quality over quantity, ensuring publishers engage with top-tier bidders for the best deals.
Automated Negotiations: Efficiency at Its Best
Manual negotiations? A thing of the past. SSPs bring in automation, streamlining processes, eliminating errors, and securing optimum deals in record time.
Key takeaway: SSPs eliminate negotiation fatigue, making deal-making swift and efficient.
Harnessing Data for Enhanced Strategy
SSPs aren’t just about selling; they’re about insights too. They arm publishers with invaluable data, shedding light on audience behaviors and monetization paths.
Key takeaway: In the CTV world, data is king, and SSPs ensure publishers have the crown.
Empower Your Strategy with Teads:
Seeking a breakthrough in retaining premium audiences? Teads stands as your strategic ally. Backed by a global sales organization with agency and advertiser-direct exclusive partnerships. All of Teads’ demand is unique – no sourcing from third-party exchanges. Its precision in delivering relevant and accurate ads results in increased dwell time, thereby enhancing revenue potential. With an unwavering commitment to the Coalition of Better Ads standards, Teads ensures readers always get a non-disruptive experience. Dive into a partnership that celebrates and amplifies your platform’s integrity. With Teads, premium audience retention is not a goal but a guarantee.
Simon Klein, Global SVP of Supply, Teads