Attention_Environmental_Impact

Target Higher Attention and Fewer Impressions For More Sustainable Media

This article was originally published on WARC When it comes to accurately measuring and reducing the carbon footprint of digital...
Automotive Chip Shortage

Chip Shortage Is Impacting Automotive Intenders’ Buying Behaviour

As CES gets fully underway this week, the discussions around COVID have been plenty but the greater impact on the...

Teads Introduces the First Cookieless Platform for the Open-Web

In November, we announced that Teads Ad Manager (TAM) has become the first cookieless platform on the open web. This...
Apple’s Private Relay_The end of fingerprinting

Apple’s Private Relay: The End Of Fingerprinting

At the start of 2021, the privacy discussion was focused on Google phasing out the 3rd party cookie from its...
Get travel bookings moving again

Taking Away The Roadblocks To Get Travel Bookings Moving Again

The UK isn’t alone as a nation full of uncertainty when it comes to travel at the moment. What list...
Pierre Chappaz Teads AdExchanger Interview

Cookieless Is Top Of Mind As Teads Bides Its Time Before Another Run At An IPO

This article was originally published in AdExchanger by Allison Schiff Teads might not have its stock ticker yet – the...
Why context is key in post-cookie world

Why Context Is Key In The Post-Cookie World

Smart brands are taking contextual targeting seriously Data privacy has been the talk of the town for a number of...
Creating engaging mobile advertising with or without sound

Creating Engaging Mobile Advertising With Or Without Sound

Most marketers believe that audio is invariably a critical element in making successful TV advertising. There is indeed evidence that...

What Does Creative Excellence On Mobile Really Look Like?

Discussions around creativity in advertising are predominantly focused around the core idea, with conversations around effectiveness leaning towards the message...

Why We’re Closing For Juneteenth

This Friday, all Teads offices across the US and UK will join a number of organisations and businesses and close...

Nothing Unexpected From Google’s Announcement

Being prepared for a cookieless era At Teads we have built deep capabilities to understand how people consume and engage...
5 Cookieless Golden Rules

Five Golden Rules To Help Brands Navigate The Post Cookie Era

Digital consumption has accelerated throughout the past 12 months, but the rules of advertising online are changing, particularly as we...