What do marketing and tennis have in common? They’re both being transformed by new AI technology according to Jonathan Adashek, CMO and SVP of Marketing & Communications at IBM.
Sitting down with Jim Cooper, Editor in Chief at Digiday as part of The Digiday x Teads CMO Series, Jonathan explains how IBM plans to take its long-standing partnership with Wimbledon to the next level with the introduction of AI into the tournament experience. But AI-powered voiceover commentary is not the only way that the computer giant is utilizing this new technology, with AI reshaping the way it approaches marketing as well.
“We’re deploying AI and automation across various functions, from event management to media buying, to augment human efforts,” explains Adashek. Check out the full discussion between Jonathan and Jim, to learn how AI is allowing IBM to move faster, be more responsive, and better serve its clients and partners. https://vimeo.com/838420991/2c699ba0e9