The discussion is always lively at Cannes, and we were so excited to partner with Digiday to host a CMO interview series to hear from marketing mavens. Our chat with Jill Cress, CMO at H&R Block, and James Cooper, Editor-in-Chief at Digiday was no exception.
Listen in as Jill explains how shifting a significant portion of its media budget from traditional linear channels to CTV platforms allowed H&R Block to successfully reach stress-filled audiences, particularly Gen Z, who crave fresh and engaging content experiences.
Jill points out: “Last year, we witnessed substantial progress in raising awareness and consideration metrics, specifically for our do-it-yourself tax product, thanks to our targeted campaigns on connected TV platforms.”
Click here to watch the full video, and be sure to check back here for more insights from top CMOs.