Building the future of programmatic advertising isn’t a solo effort; it takes a global community. That is exactly why, in mid-September, we welcomed 33 of our top Teads Ad Manager (TAM) power users from 11 different countries to our Tech Hub in Montpellier. Now in its third edition, the TAMbassador Global Summit was designed as a true collaborative engine: a dedicated space to capture hands-on platform feedback, discuss market trends, and actively co-create the next generation of our platform together.
Unveiling the Next Evolution of TAM
This year’s summit marked a major milestone. We opened the doors to our R&D pipeline and unveiled the next generation of TAM.
We gave our TAMbassadors an exclusive first look at how we are evolving the platform around three defining pillars: Unified Performance, Full-Funnel & Omnichannel Orchestration, and Agentic AI. Moving straight from theory into practice, we put these concepts directly to the test.
Over a series of high-impact keynotes and hands-on workshops, our attendees rolled up their sleeves to tackle the exact challenges shaping the future of advertising:
- Full-FUNnel: Connecting brand building to performance outcomes and full-funnel measurement.
- Omnichannel Cockpit: Designing smarter omnichannel orchestration and Reach & Engage packages.
- Living Room to Conversion: Crafting omnichannel performance journeys from CTV to conversion.
- Dream Workflow: Mapping out the role of AI agents across the campaign lifecycle.
- Connected Agency: Exploring how AI models can be leveraged via Model Context Protocol (MCP).
Shared Industry Challenges, Co-Created Solutions
Bringing daily platform users together sparked something the agenda couldn’t fully script.
As highlighted by our attendees, getting a “sneak peek” into the Teads product pipeline provides a rare, transparent look at where the industry is heading. More importantly, bringing everyday platform users together sparked a powerful realization: traders and agencies face the exact same challenges, no matter where they are in the world.
When we bring these global perspectives together, the magic happens. As one TAMbassador perfectly captured, when we collaborate directly, “small ideas can quickly become powerful AI agents.”
Hear more from our attendees firsthand by watching the full video recap below:
From Feedback to Features: What’s Next for 2027
The competitive insights, agency needs, and day-to-day workflow feedback captured during these intensive days in Montpellier are already going to work, directly shaping the 2027 product roadmap strategy of Teads Ad Manager.
A massive thank you to our incredible 2026 TAMbassadors for pushing boundaries and driving innovation alongside us.
Ready to elevate your own strategy? See how Teads Ad Manager can power your campaigns here.