Success Story

Client

Lift in Awareness and Consideration for Tourism New Zealand

6.4s

In-view time

+12%

(pts) Awareness of nature & wildlife

+19%

(pts) Awareness of Maori ceremonies

+7%

(pts) Consideration vs. control

Industry

Travel

Business Size

Large Business

Outcomes

Awareness

Region

AMERICAS

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The Challenge

Tourism New Zealand look to drive brand awareness and consideration among Japanese adventure seekers aged 25-54. Its “If You Seek” campaign aims to attract travelers by highlighting the country’s ability to offer meaningful, transformative, and unique experiences beyond just scenery and adventure.

The Solution

Tourism New Zealand leveraged Teads Studio for a variety of video and display assets that would help capture attention and engagement, showcasing traditional Maori ceremonies and New Zealand’s nature and wildlife. Targeting strategy focused on travel interest and intent, among additional contextual signals within the travel segment. A brand lift study was then deployed to determine the effectiveness of the campaign’s brand awareness and consideration goals.

In Our Clients' Words

"By collaborating with Teads Studio, it enables to develop the existing assets as interactive and impactful creatives – leading to the achievement of efficient KPIs and a significant contribution to brand awareness."

Setsuko Yajima

Marketing Manager Japan/Korea, Tourism New Zealand