Success Story

Client

Sign-Ups & Incremental Growth: Full-Funnel Impact for Pipedrive

2.7K

Sign-ups

308

Incremental sign-ups

11.4

Incrementality coefficient

-52.7%

True cost per sign-up

Industry

Tech

Business Type

Advertisers, Small and Medium Business

Outcomes

Leads/Sign-Ups

Region

EMEA

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The Challenge

Pipedrive partnered with Assembly Global to scale customer acquisition across the US, UK, and Australia. Using Teads, the campaign targeted small business owners to generate high-efficiency sign-ups while building global brand awareness and long-term demand.

The Solution

An integrated full-funnel strategy across Teads environments guided prospects from discovery to registration. While InRead video sparked interest within premium editorial, Teads’ CTV Performance solution extended the story to instream placements – tracking cross-device actions from CTV exposure. Moreover, native ads in the Feed targeted high-intent users to complete sign-up.

The campaign’s true business impact was then independently verified by Kochava, identifying the incrementality and media efficiency from Pipedrive’s campaign with Teads.

The Results

The campaign reached 21.3 million users and delivered 2,700 sign-ups, exceeding efficiency targets by 19%. Kochava proved the strategy was twice as efficient as standard tracking, revealing a 52.7% lower “true” cost per sign-up. The study validated 308 incremental sign-ups (an 11.4% coefficient), delivering a 5.9% lift in total registrations.