Success Story

Client

Cross-Funnel Strategy Leads to Awareness and Consideration for Peugeot

+119%

Attention vs. benchmark (Adelaide)

Engagement vs. benchmark

1.5x

Brand consideration

+27%

Optimized CPRS on mobile

Industry

Automotive

Business Size

Large Business

Outcomes

Awareness, Consideration

Region

EMEA

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Introduction

As a brand with a rich heritage, Peugeot is always on the lookout for innovative ways to connect with its diverse audience.

The Challenge

Peugeot aimed to introduce its Peugeot 3008 to a broad and diverse audience, including modern families, young professionals, and environmentally conscious consumers. To maximize impact and outcomes for its launch, Peugeot partnered with Teads to enable its cross-funnel strategy. By leveraging the platform’s branding and performance offering, Peugeot could drive efficiency and effectiveness with one single partner across different stages of the marketing funnel.

The Solution

Teads enabled a cross-funnel strategy for Peugeot through interactive high-impact display and video formats for branding, alongside native ad experiences for performance. To build attention, Teads tailored highly engaging creatives to highlight the unique features of the Peugeot 3008, combining immersive visuals with video storytelling to captivate audiences. By gaining attention through premium placements, and elevating it into engagement with interactive assets, the 3008 stood out from the outset. To support the brand’s performance objectives, native ad experiences combined with bid automation to pinpoint its audiences and encourage further exploration.

The Results

Research in collaboration with Lucid was conducted to verify the impact and uplift of Peugeot’s cross-funnel approach with Teads.

Attention That Drives Engagement

The high-impact display formats achieved an Attention Unit (AU) that was 119% higher than the industry benchmark, with an average exposure time of 5.39 seconds, emphasizing the creative’s strength in maintaining user attention. The video format also performed exceptionally well, with an 11% engagement rate, well above the industry benchmark of 2%.

Influence Consumer Preference

The strategy led to a 6.2% increase in brand consideration among its intended audience. High-impact display formats contributed to a 1.5x lift in brand choice after exposure, underscoring the campaign's influence on consumer perception.

Maximize Campaign Efficiency

The native ad formats achieved excellent costs per relevant session, exceeding Peugeot’s goals by +27% on mobile and +18% on desktop. This proved the campaign's cost-effectiveness and efficiency in engaging the desired audience.

In Our Clients' Words

"The launch of the new Peugeot 3008 was a pivotal moment for us, where positioning the vehicle as a leader in the compact SUV category was crucial. Through Teads’ diverse offerings, we were able to achieve our desired outcomes across different stages of the funnel."

Alberto Extramiana

Marketing Director, Peugeot Spain