Success Story

Client

Omnichannel Video Strategy Lifts Awareness for Maya

+20%

Attention (APM) vs. benchmark

2-3x

VTR vs. benchmark

+18%

Dwell time vs. benchmark

+70%

CTR vs. top industry benchmark

Industry

Finance

Business Type

Advertisers, Large Business

Outcomes

Awareness

Region

APAC

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The Challenge

Maya set out to launch the premium Maya Black Credit Card in the Philippines, highlighting its key rewards. The campaign sought to raise exposure among potential and existing customers, encouraging discovery of the card’s rewards and financial advantages through its app. Operating in a competitive market, Maya focused on video as the core medium, prioritizing attention as a defining success metric.

The Solution

With trust essential for success in finance, Teads provided a concerted omnichannel video campaign across premium inventory. This included CTV placements on OEM platforms like LG and Samsung, and InRead video within an ecosystem of top publishers such as Philstar and ABS-CBN. This strategy ensured Maya’s campaign was delivered consistently across screens for maximum exposure, with engaging creative and messaging inspiring card applications through app discovery.

To validate the campaign’s impact, an attention study with Lumen was conducted, highlighting the effectiveness of creative exposure compared to industry benchmarks.

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