Success Story

Client

From Traffic to Guide Downloads for MYOB

+205%

CTR vs. regular campaigns

+141%

Traffic vs. regular campaigns

+175%

CVR (guide downloads)

Industry

Finance

Business Size

Small and Medium Business

Outcomes

Downloads, Site Visits

Region

APAC

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Introduction

MYOB is an Australian business software company that provides tax, accounting, payroll and other services to Australian and New Zealand businesses. The company sought to diversify its media mix outside of social media by testing Outbrain for key campaigns.

The Challenge

The company partnered with Teads looking to increase visits to important landing pages – with the ultimate aim of driving accountants and finance professionals to download its guide.

The Solution

To target this niche audience segment, MYOB initially launched a regular traffic campaign. After analysis and recommendation from the Teads team, MYOB then tested Engagement Bid Strategy (EBS) to efficiently reach its most attentive audiences and prime them for action.

By deploying EBS, the company ingested its first-party analytics data within Teads’ optimization technology for the best bidding and serving decisions. This enabled MYOB to achieve a 205% CTR increase and 141% lift in traffic compared to regular campaigns. Thanks to EBS, MYOB was also able to build a lookalike audience based on the most attentive consumers, ultimately increasing conversion rate (toward guide downloads) by 175%.

In Our Clients' Words

"The Teads team worked closely with us over several months, sending through recommendations for optimizing our campaigns and providing solutions to our challenges. Since implementing EBS campaigns, we saw a significant increase in the quality of traffic and conversion rate for our campaigns."

Michael Yu

Digital Marketing Specialist, MYOB