Success Story

Client

Driving Awareness and Consideration for Kidde’s Smart Home Products

+6.4%

Unaided brand awareness

2m15s

Time on site

+12.5%

Purchase intent

4.39%

Incremental ROAS

Industry

CPG

Business Type

Advertisers, Small and Medium Business

Outcomes

Consideration, Purchase Intent

Region

AMERICAS

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The Challenge

Kidde had a clear mission: increase awareness and consideration of smart home products among affluent U.S. homeowners and new movers. But in a crowded market, cutting through the noise requires a unique approach. The brand sought to educate shoppers on product benefits and nurture purchase intent, setting the stage for future sales conversion. This entailed increasing high-quality traffic and converting visitors into potential buyers by optimizing post-view engagement over 30 days.

The Solution

In partnership with Teads, an omnichannel campaign was deployed, utilizing CTV and OLV to educate shoppers about on the benefits of Kidde’s smart home products while display media delivered shoppable ad experiences.

The Results

Teads helped Kidde successfully achieve a 6.4% increase in unaided brand awareness, while educating homeowners on the benefits of its products with visitors spending over 2m15s on site – a clear signal of consideration and purchase intent within 30 days.