Omnichannel Strategy Raises Awareness for Centrum

What could elevated outcomes look like for your brand?

The Challenge

Centrum, a leading multivitamin and mineral brand from Haleon, partnered with Teads to drive awareness and engagement in Poland. The campaign promoted the men’s and women’s product lines under the empowering message, “Bet on yourself.” The objective was to reach health-conscious consumers through premium environments and high-impact creative.