Success Story

Client

Full Hybrid Innovation, Full Omnichannel Awareness for Renault Duster Car Launch

+36.6%

Ad recall vs. benchmark

+9.1%

Brand awareness vs. benchmark

+5.5%

Favorability vs. benchmark

93%

Completion rate (CTV InStream)

Industry

Automotive

Business Size

Large Business

Outcomes

Awareness

Region

EMEA

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The Challenge

For the launch of the new Duster e-Tech Full Hybrid, Renault Turkey sought to maximize awareness while scientifically validating its audience strategy in terms of favorability. Beyond general reach, the brand aimed to understand which audience segment – “Active Lifestyle” or “Ecology Interest” – resonated best with the brand’s new hybrid positioning.

The Solution

Renault partnered with Teads to run an omnichannel strategy, leveraging AI pre-testing to adapt creatives specifically for high-attention environments. Led by the Teads Studio team in a creative workshop, video and display assets were optimized across InRead and CTV InStream placements, enabling the campaign to effectively garner cross-screen awareness and engagement. A Kantar Forced Exposure Brand Lift Study measured the campaign’s impact on the brand’s two distinct audiences.

The Results

The campaign delivered impressive scale with 12.9 million total impressions and strong engagement backed by a 93% completion rate on CTV. Meanwhile, the Kantar study confirmed “Ecology Interest” as the primary driver of brand equity. This audience segment delivered exceptional results from InRead with +36.6% ad recall, +9.1% brand awareness, and +5.5% favorability.