Success Story

Client

Omnichannel Campaign Puts Consideration Into Top Gear for BYD’s Shark 6 Pick-Up

+8 pts

Interest across screens

+9 pts

Attribution across screens

+7 pts

Consideration across screens

+10 pts

Purchase intent across screens

Industry

Automotive

Business Type

Advertisers, Large Business

Outcomes

Consideration, Purchase Intent

Region

EMEA

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The Challenge

Introduce the new BYD Shark 6 as a symbol of performance, innovation, and adventure among young automotive enthusiasts in the UAE and Saudi Arabia. The campaign goal was to increase awareness and model consideration by highlighting the BYD Shark 6’s distinct hybrid power and all-terrain versatility, resonating with the interests of its core audience.

The Solution

Teads enabled an omnichannel strategy that maximized reach and impact across CTV InStream and InRead placements. A custom audience approach combined proprietary segments and contextual targeting to engage the most relevant automotive enthusiasts, while captivating Studio creatives were optimized for both placements via a dedicated Teads Atelier co-creation workshop. A study with Happydemics then tapped into the effectiveness of key branding metrics.

Preview on mobile

The Results

Strong synergies were observed across screens, proving the strength of BYD’s omnichannel campaign. Audiences exposed to both CTV and InRead placements were more positively impacted than those who were only exposed to one device. Each played a complementary role across different stages of the funnel, with CTV building interest, attribution, and consideration, while InRead further strengthened these metrics and boosted purchase intent.

In Our Clients' Words

"Partnering with Teads allowed us to unlock the full value of a unified, cross-screen strategy for the BYD Shark 6 campaign versus a single-format activation. CTV captured young auto enthusiasts on the big screen, while InRead extended reach across complementary viewing moments. Together, this omnichannel approach delivered a measurable uplift across key brand metrics, significantly strengthening consideration and intent."

Tarek ElSarw

Senior Media Manager, Al-Futtaim Automotive