Success Story

Client

Lifting Awareness and Consideration for Michelin’s “Motion For Life” Campaign

+7%

Favorability (both vs. +1% one channel)

+6%

Consideration (both vs. +3% one channel)

+8%

Perception (both vs. +3% one channel)

Industry

Automotive

Business Type

Advertisers, Large Business

Outcomes

Awareness, Consideration

Region

EMEA

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The Challenge

Increase awareness and drive overall visibility of the brand’s “Motion For Life” campaign, promoting components of sustainability and innovation that facilitate motion critical for life and human development. The campaign targeted automotive enthusiasts in France, aged 25-65 years old.

The Solution

Using contextual targeting and captivating 3D creatives, Teads optimized an omnichannel campaign across a variety of digital placements, including CTV HomeScreen and InRead. A study with Lucid tapped into the effectiveness of key success factors – including brand favorability, consideration, and perception of safe driving – when advertised via an omnichannel activation compared to a single channel.

The Results

Strong synergies were observed across screens. Users who were exposed to both InRead and CTV formats were more positively impacted than those who were only exposed to one ad type. This consistency of targeting across formats, paired with the quality of creative assets (i.e. collaboration between the client, BETC creative agency, and Teads’ Studio team to conceptualize an out-of-the-box idea) yielded greater success.