Success Story

Client

From CTV to Site Visits for Barceló Hotel Group

30K

Site visits

+11%

CVR

+13%

Page views

+7.2%

Time spent on site

Industry

Travel

Business Size

Large Business

Outcomes

Site Visits

Region

EMEA

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Introduction

Barceló Hotel Group has been an integral part of the tourism sector since 1931, boasting a comprehensive portfolio of hotels and travel agencies.

The Challenge

As Spain’s tourism industry geared for the peak summer months, international travel surged while domestic stays slowed. Barceló Hotel Group set out to keep locals exploring at home and reinforce national tourism. Partnering with Teads, the brand tested CTV Performance, aiming to reach audiences in new moments of consumption while measuring and optimizing website visits.

The Solution

Using CTV Performance, the brand connected with audiences on their household screens and tracked results directly to its landing page. Beyond high-impact exposure, the campaign placed a strong focus on consideration, targeting in-market users with a highly attractive discount to drive visits. Thanks to the Teads pixel implemented on Barceló’s website, it was possible to identify when those households visited the landing page and determine whether they had previously viewed the CTV ad.

The Results

The strategy paid off, as viewers who saw Barceló’s CTV campaign converted 11% more often as a site visitor compared to those from other channels. In addition, session duration increased by 7.2% and page views grew by 13.6%. The campaign enabled Barcelo to activate a new media (CTV) for generating traffic.