Sustainability
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Why SPO Is Becoming the Backbone of Accountability Across the Open Internet
SPO is quietly transforming the digital supply chain, and the industry is beginning to feel its impact.
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Why Traditional News Still Matters — And Delivers
Why are trusted news sites still overlooked even as they deliver stronger results for brands?
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Steven Sambrooks Discusses Current Methods of Measuring Advertising Effectiveness on IMA’s Podcast
In a recent episode of IMA's Real Talk podcast, Steven Sambrooks, Creative Strategy Director at Teads UK, discusses…
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Teads Launches Carbon Reduction Program with GARM Standards
As the industry progresses on greenhouse gas emissions evaluation with a dedicated standard published by the Global Alliance…
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Talks With Teads | Sanofi on Navigating Consumer Experience, AI, Sustainability, Gaming, and Cookie Deprecation
In the latest episode of “Talks With Teads,” hosted by Natalie Bastian, Teads’ Global CMO, we explore navigating…
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Spotlight on Sustainability: Benjamin Davy Decodes Digital Advertising’s Footprint on IAB Europe’s Podcast
In the latest Digital Dawn podcast, Teads' Sustainability Director, Benjamin Davy, discusses with Dimitris Beis, Data Analyst &…
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Teads Launches Scope3 Powered End-to-End Carbon Emission Measurement in Teads Ad Manager
Furthering Teads’ top position in supply path directness, brands and agencies can now access carbon reporting on all…
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Leveraging Direct Publisher Relationships to Reduce Carbon Footprint
The environmental effects of programmatic advertising are not often taken into consideration, according to Brian O’Kelley, Founder and…
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