Check out these exciting insights from Linda Boff, Global Chief Marketing Officer at GE, on the pivotal role of attention in today’s dynamic marketing landscape.
During an interview with Jim Cooper, Editor in Chief at Digiday, Linda dove into the evolving marketing ecosystem, which has prompted GE to focus on understanding and measuring attention metrics.
“Attention and re-attention have become crucial. It’s about engaging customers in a memorable way and making an impression that resonates. It’s not just about eyeballs, but about making an impact.” – Linda Boff
Watch the video here, and keep an eye out for more inspiring discussions about AI, attention, and much more from Teads’ and Digiday’s CMO Series.