CTV Homescreen

Search & Filter

Connected TV advertising example showing a smart TV home screen with a Heineken ad, illustrating CTV campaign success stories and streaming platform placement.

From Reach to Results: Latest Success Stories for Connected TV Advertising

Connected TV advertising is delivering measurable results across the funnel. See how brands like Air France, Heineken, and…

Read more
Connected TV advertising across screens with streaming TV interface and mobile video ad example

Video Advertising in 2026: A Media Buyer’s Guide

How media buyers should rethink video in 2026: connected TV, cross-screen measurement, attention metrics, and AI-driven creative.

Read more
Caroline Hugonenc, Teads executive, featured in “From Fragmentation to Performance” article on omnichannel advertising and cross-screen media strategy.

From Fragmentation to Performance: How Omnichannel Advertising Delivers Incremental Reach and Attention

Learn how brands use omnichannel and CTV across screens to reconnect attention, expand incremental reach, and drive performance.

Read more

The Power of the CTV Homescreen: Unlocking the Front Page of the Living Room in Taiwan

Taiwan is one of Asia’s most advanced Connected TV (CTV) markets, defined by high Smart TV penetration, strong…

Read more

Connected TV Advertising: What It Is, How It Works, and Why It Matters

What is connected TV advertising and how does it work? Discover how CTV combines the impact of TV…

Read more
Teads & Samsung partner to power next gen CTV in 7 APAC markets

Teads and Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across Select SEA markets, Hong Kong, and Taiwan.

Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan. Indonesia…

Read more

Teads Partners with Google TV™ to Expand CTV HomeScreen Availability Globally

Teads HomeScreen Inventory Now Reaches Over 500M TV Devices

Read more

What is the CTV HomeScreen Ad Unit?

Understanding the CTV HomeScreen Ad Unit CTV HomeScreen is the gateway to streaming content on Connected TV devices.…

Read more

New Study: Teads’ CTV HomeScreen Drives Superior Attention and Brand Impact Across Premium Video Advertising

Findings Show HomeScreen Ads Outperform Traditional Skippable Formats, Achieving a 48% Attention Rate - Outpacing YouTube by 16%…

Read more
CTV UK Pulse Survey

2025 UK CTV Pulse Survey

More UK consumers prefer ad-supported streaming services, finds Teads UK CTV Pulse 2025 28 July 2025, London, UK:…

Read more
Person on couch looking at connected television.

One Audience. Every Screen. Powered by Teads Omnichannel Intelligence

Introducing Teads Audiences for CTV: Real behavioral signals meet the biggest screen in the house.

Read more