CTV

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An illustration showing how CTV advertising drives performance across devices, featuring a "KORA" running shoe advertisement synced across a smart TV, a laptop, and a smartphone to demonstrate cross-platform performance outcomes.

How Connected TV Advertising Drives Performance Outcomes

Learn how CTV drives site visits, leads, and sales with real attribution and proven results.

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Connected TV advertising visual showing a cross-screen journey from discovery to engagement and purchase across TV and mobile devices.

How Connected TV Advertising Fits a Full-Funnel Marketing Strategy

CTV advertising has evolved beyond awareness. Discover how brands use cross-screen targeting, measurement, and retargeting to drive results…

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Every Sport. Every Screen. Every Moment.

Every few months, something shifts the entire attention economy in one direction. A match kicks off. A starting…

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Connected TV advertising example showing a smart TV home screen with a Heineken ad, illustrating CTV campaign success stories and streaming platform placement.

From Reach to Results: Latest Success Stories for Connected TV Advertising

Connected TV advertising is delivering measurable results across the funnel. See how brands like Air France, Heineken, and…

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Connected TV advertising across screens with streaming TV interface and mobile video ad example

Video Advertising in 2026: A Media Buyer’s Guide

How media buyers should rethink video in 2026: connected TV, cross-screen measurement, attention metrics, and AI-driven creative.

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Caroline Hugonenc, Teads executive, featured in “From Fragmentation to Performance” article on omnichannel advertising and cross-screen media strategy.

From Fragmentation to Performance: How Omnichannel Advertising Delivers Incremental Reach and Attention

Learn how brands use omnichannel and CTV across screens to reconnect attention, expand incremental reach, and drive performance.

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The Power of the CTV Homescreen: Unlocking the Front Page of the Living Room in Taiwan

Taiwan is one of Asia’s most advanced Connected TV (CTV) markets, defined by high Smart TV penetration, strong…

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Connected TV Advertising: What It Is, How It Works, and Why It Matters

What is connected TV advertising and how does it work? Discover how CTV combines the impact of TV…

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The Power of the CTV Homescreen: Key Takeaways from Hong Kong’s Living Room Shift

With near-universal Smart TV adoption and strong streaming penetration, the living room has become the most valuable environment…

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TNT Sports

Talks With Teads | Winning Attention in the Era of Infinite Content with TNT Sports

In this Talks With Teads conversation at the Georgia Aquarium, Dani Cushion, CMO at Teads, sits down with…

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Teads & Samsung partner to power next gen CTV in 7 APAC markets

Teads and Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across Select SEA markets, Hong Kong, and Taiwan.

Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan. Indonesia…

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Promotional graphic reading “2026 CTV Landscape: Trends, Challenges, and Opportunities,” showing a smart TV screen with streaming apps and a banner that says “Set Your Goals,” alongside a TV remote on a purple background.

CTV Advertising in 2026: Trends, Challenges, and Opportunities

Connected TV advertising spend will hit $37.95 billion in 2026. Discover key CTV trends, challenges, and opportunities for…

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