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As an Industry, Are We Confused About Contextual Advertising?
Two-thirds of US marketers have said they will be significantly increasing their spend in contextual advertising in 2023…
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Coty & Teads Deliver Festive Success Through Augmented Reality for Lacoste
https://vimeo.com/870704658/46e1bf8a98 London – 28th June, 2023: Today COTY and Teads, the global media platform, announce the results of…
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TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement
Program’s one-year anniversary reaches industry milestone with advanced CTV measurement ability to inform go-to-market strategies for brands NEW…
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Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager
Teads leverages the largest dataset of attention and context, to offer clients unparalleled audience insights and support campaign…
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Newfronts Presentation: Advancing Attention Measurement from Analysis into Action
A Year In Attention at IAB Newfronts Attention research continues to promise that this new metric can be…
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Connect with Context: Teads is Cookieless By Default, You Can Be Too!
Here at Teads, cookieless is part of everyday life. Since the launch of our cookieless solutions in 2020,…
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Findings From A Year In Attention
Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns Totalling 120+ Years of Consumer Attention Teads…
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SPO’s Potential for Driving Business Outcomes for Brands
A Q&A with Jounce Media’s Chris Kane and Teads’ Jeremy Arditi As supply chain concerns abound, marketers are…
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83% of UK Marketers See Attention Helping Their Sustainability Goals in 2023
New research by Teads also finds 91% of UK marketers see the importance of the trend towards attention…
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Teads and Dentsu partner with The Kraft Heinz Company in measuring Attention through the Teads Attention Program
The news follows Teads’ announcement of its pioneering Attention Program at the Cannes LIONS Festival of Creativity London,…
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Teads Evolves Into Omnichannel With The Expansion Of Connected TV Media In The U.S.
Seamless end-to-end platform extends reach for brands with access to nearly 2 billion monthly unique users across every…
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New Research from Havas Media Group and Teads Finds Link Between Content Engagement and Ad Attention
Study finds quality digital advertising is rooted in user centricity, providing a framework to deliver better media experiences…
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