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Talks with Teads | Jeremy Arditi on Following Innovation for Better Business Outcomes
Kicking off our ongoing Talks with Teads video series, offering marketers engaging insights and practical guidance by industry…
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The Complexity of Data Management: Engineering Director Alban Perillat-Merceroz on Teads’ Data Stack Evolution
Teads’ Engineering Director Alban Perillat-Merceroz joined Google Product Lead Vidya Shanmugam at Google Cloud Next ’23 to share…
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Attracting and Retaining High-Attention Audiences in Premium and Contextually Relevant Environments
From web articles to streaming and CTV, excelling in the digital media realm goes beyond mere content creation.…
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Meaningful Connection with Your Consumer: Unlocking Four Pathways to Contextual Relevance
Creating a strong connection with consumers by aligning content with their preferences might appear to be a straightforward…
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Unveiling the Power of Customer Journeys: Insights from Canvas Worldwide CEO, Paul Woolmington
What an inspiring and enlightening discussion between Natalie Bastian, Teads' Global CMO, and Paul Woolmington, CEO of Canvas…
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Findings From Largest Global Meta-Analysis Of Combined Third-Party Attention And Brand Lift Metrics
Significant learnings show the direct correlation between attention and brand outcomes, impact of high attention to lower funnel…
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Leveraging Direct Publisher Relationships to Reduce Carbon Footprint
The environmental effects of programmatic advertising are not often taken into consideration, according to Brian O’Kelley, Founder and…
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Boost Your Omnichannel Strategy with Teads’ Creative Offering
In the rapidly evolving world of digital advertising, businesses are constantly seeking innovative ways to engage audiences across…
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As an Industry, Are We Confused About Contextual Advertising?
Two-thirds of US marketers have said they will be significantly increasing their spend in contextual advertising in 2023…
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Coty & Teads Deliver Festive Success Through Augmented Reality for Lacoste
https://vimeo.com/870704658/46e1bf8a98 London – 28th June, 2023: Today COTY and Teads, the global media platform, announce the results of…
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TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement
Program’s one-year anniversary reaches industry milestone with advanced CTV measurement ability to inform go-to-market strategies for brands NEW…
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Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager
Teads leverages the largest dataset of attention and context, to offer clients unparalleled audience insights and support campaign…
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